BRIEFINGS: McCann wins Vodafone global account

<p>LONDON: Vodafone has appointed McCann-Erickson WorldGroup to its </p><p>global branding account following a pitch against Ogilvy and BMP </p><p>DDB. </p><p><BR><BR> </p><p>BMP DDB Needham will continue to handle UK domestic advertising, but </p><p>McCann-Erickson will be responsible for devising a campaign to launch </p><p>Vodafone as a single global brand. </p><p><BR><BR> </p><p>Vodafone stressed that the appointment will not affect local advertising </p><p>agencies arrangements. </p><p><BR><BR> </p><p>Mr Don Dillion, regional director for McCann-Erickson Europe, Middle </p><p>East and Africa, said it reaffirmed the capability and experience in </p><p>McCann WorldGroup in building and developing global brands. </p><p><BR><BR> </p>

by | 10/13/2000