Hakuhodo has launched I-studio Inc, a new company providing
comprehensive corporate interactive marketing development, operation and
management services.
In anticipation of clients' emerging interactive marketing needs,
Hakuhodo's interactive division aims to provide concrete solutions
leveraging the power of the Internet to build interactive relations
between corporations and their clients.
Hakuhodo's I-studio will enable the agency to provide streamlined
operations able to handle bundled orders for planning, creative design,
site operation, analytical and other interactive marketing-related
features.
Hakuhodo's I-studio is targeting billings of Y240 million in fiscal
2001.
Mr Yukio Ishikawa has been named president of I-studio; he was formerly
deputy general manager or Hakuhodo's interactive division, as well as
manager of the planning and administration department of the division.