BRIEFINGS: Fuji drops Impiric for Mother in UK

<p>Fuji has appointed Mother to its estimated pounds 6 million </p><p>creative account following a four-way pitch. The agency beat Partners </p><p>BDDH, Walsh Trott Chick Smith and the incumbent Impiric to the business. </p><p>The appointment will aim initially to increase awareness of the Fuji </p><p>brand in the UK, but European work may follow. </p><p><BR><BR> </p>

Fuji has appointed Mother to its estimated pounds 6 million

creative account following a four-way pitch. The agency beat Partners

BDDH, Walsh Trott Chick Smith and the incumbent Impiric to the business.

The appointment will aim initially to increase awareness of the Fuji

brand in the UK, but European work may follow.