ESPN Star Sports (ESS) has restructured its advertising sales
approach, offering integrated on air, on ground, online and off-air
marketing services to advertisers.
"We can act as much more than a vehicle to deliver advertising and
branding messages across Asia," said ESS senior VP for ad and integrated
sales Chris McDonald.
An example of the integrated approach was the 1999 Asian X Games
Qualifier, organised by ESS, in which the company used the strategy to
bring Toyota on board as a sponsor. ESS put together a fully integrated
programme for Toyota, including on-ground branding at the event, a
comprehensive on-air sponsorship package and the online psonsorship of
the Asian X Games website, hosted on www.espnstar.com.
Mr Tim Holland has joined the integrated sales team at ESS as
vice-president, and will oversee and develop value-driven programmes for
clients. Manager Julian Sampson will assist Mr Holland in the creation
of customised programmes designed to meet specific marketing needs of
clients.
In addition, ESS has also promoted Mr Richard Young to vice-president of
the event management group, which specialises in creating, managing,
promoting, consulting, producing and syndicating world-class sporting
events throughout Asia.
