BRIEFINGS: ESS restructures ad sales approach

<p>ESPN Star Sports (ESS) has restructured its advertising sales </p><p>approach, offering integrated on air, on ground, online and off-air </p><p>marketing services to advertisers. </p><p><BR><BR> </p><p>"We can act as much more than a vehicle to deliver advertising and </p><p>branding messages across Asia," said ESS senior VP for ad and integrated </p><p>sales Chris McDonald. </p><p><BR><BR> </p><p>An example of the integrated approach was the 1999 Asian X Games </p><p>Qualifier, organised by ESS, in which the company used the strategy to </p><p>bring Toyota on board as a sponsor. ESS put together a fully integrated </p><p>programme for Toyota, including on-ground branding at the event, a </p><p>comprehensive on-air sponsorship package and the online psonsorship of </p><p>the Asian X Games website, hosted on www.espnstar.com. </p><p><BR><BR> </p><p>Mr Tim Holland has joined the integrated sales team at ESS as </p><p>vice-president, and will oversee and develop value-driven programmes for </p><p>clients. Manager Julian Sampson will assist Mr Holland in the creation </p><p>of customised programmes designed to meet specific marketing needs of </p><p>clients. </p><p><BR><BR> </p><p>In addition, ESS has also promoted Mr Richard Young to vice-president of </p><p>the event management group, which specialises in creating, managing, </p><p>promoting, consulting, producing and syndicating world-class sporting </p><p>events throughout Asia. </p><p><BR><BR> </p>