BRIEFINGS: Discovery wins Sony integrated biz

<p>Discovery Networks Asia has signed up Sony for its first integrated </p><p>sponsorship package combining on-air and online advertising and </p><p>marketing services. Sony is the official Southeast Asia and India </p><p>sponsor of Discovery's International Space Station (ISS) Watch with the </p><p>World programming, which will air globally on December. With a total </p><p>sponsorship value of more than USdollars 300,000, the online and on-air </p><p>campaigns include on-air billboards around the programming, three </p><p>30-second vignettes tied to ISS, and on-air promotions as well. In </p><p>addition, Sony will support extensively Discovery's recently-launched </p><p>Southeast Asia websites. </p><p><BR><BR> </p>