BRIEFINGS: Discovery wins Sony integrated biz

<p>Discovery Networks Asia has signed up Sony for its first integrated </p><p>sponsorship package combining on-air and online advertising and </p><p>marketing services. Sony is the official Southeast Asia and India </p><p>sponsor of Discovery's International Space Station (ISS) Watch with the </p><p>World programming, which will air globally on December. With a total </p><p>sponsorship value of more than USdollars 300,000, the online and on-air </p><p>campaigns include on-air billboards around the programming, three </p><p>30-second vignettes tied to ISS, and on-air promotions as well. In </p><p>addition, Sony will support extensively Discovery's recently-launched </p><p>Southeast Asia websites. </p><p><BR><BR> </p>

by | 12/08/2000

Discovery Networks Asia has signed up Sony for its first integrated

sponsorship package combining on-air and online advertising and

marketing services. Sony is the official Southeast Asia and India

sponsor of Discovery's International Space Station (ISS) Watch with the

World programming, which will air globally on December. With a total

sponsorship value of more than USdollars 300,000, the online and on-air

campaigns include on-air billboards around the programming, three

30-second vignettes tied to ISS, and on-air promotions as well. In

addition, Sony will support extensively Discovery's recently-launched

Southeast Asia websites.