Dentsu has launched Dentsu Casting & Entertainment Inc in Japan,
which will concentrate on the casting of talent for advertising.
The new firm is designed to deliver expert service in the area of
commercial casting rapidly and efficiently, and it is expected that the
policy of speedy decision-making adopted by management will facilitate
aggressive investment decisions and exploration of a wide range of
business opportunities in the field of casting.
The former casting division in Dentsu's content business headquarters
was abolished at the end of last month, and all casting work transferred
to the new firm.
Mr Arinobu Amaya is the president of Dentsu Casting & Entertainment.
He joined Dentsu in 1964, and has served as director of the casting
division since his appointment in January, 1999.
