BRIEFINGS: Dentsu launches new firm specialising in casting

<p>Dentsu has launched Dentsu Casting & Entertainment Inc in Japan, </p><p>which will concentrate on the casting of talent for advertising. </p><p><BR><BR> </p><p>The new firm is designed to deliver expert service in the area of </p><p>commercial casting rapidly and efficiently, and it is expected that the </p><p>policy of speedy decision-making adopted by management will facilitate </p><p>aggressive investment decisions and exploration of a wide range of </p><p>business opportunities in the field of casting. </p><p><BR><BR> </p><p>The former casting division in Dentsu's content business headquarters </p><p>was abolished at the end of last month, and all casting work transferred </p><p>to the new firm. </p><p><BR><BR> </p><p>Mr Arinobu Amaya is the president of Dentsu Casting & Entertainment. </p><p><BR><BR> </p><p>He joined Dentsu in 1964, and has served as director of the casting </p><p>division since his appointment in January, 1999. </p><p><BR><BR> </p>