BRIEFINGS: Cordiant considers legal action
<p>Cordiant Communications is considering legal action against </p><p>Publicis-owned Saatchi & Saatchi following the switch of </p><p>Hewlett-Packard's pounds 100 million (about USdollars 141 million) </p><p>global media account from Zenith Media into Publicis's Optimedia. </p><p>Cordiant and Saatchis are joint owners of Zenith, and both are legally </p><p>committed to place all their media through the Zenith network unless </p><p>there is unsolicited written requirement by the client to do otherwise. </p><p>Saatchis handles all of the HP creative business around the world and so </p><p>originally contracted the media out to Zenith. </p><p><BR><BR> </p>
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