BRIEFINGS: CNNI increases local production

CNN International is planning to introduce a locally-produced programme for the new South Asia channel by the fourth quarter of this year. CNNI will also reschedule some of the network's most popular programmes for daily primetime television viewing in South Asia. These programmes include: Biz Asia, CNNdotCom, Style with Elsa Klensch, CNN Hotsports, the artclub, World Beat, Business Unusual, Science and Technology and Earth Matters. Meanwhile, CNN News Group has promoted Mr Philip Kent to the newly-created position of president and chief operating officer, taking charge of growth and management of CNN portfolio. Mr Chris Cramer has been promoted to president of CNN Networks/International, taking charge of the network and websites business outside the US. Hallmark launches new Indian ad Hallmark Entertainment Network has launched an advertising trade and consumer campaign in India in a bid to promote the channel's newly-acquired releases, Arabian Nights, the Legend of Sleepy Hollow and the Audrey Hepburn Story. The campaign was conceived and executed by Mumbai-based Chaitra Leo Burnett. The family entertainment channel has enhanced its advertising sales team with the hiring of Mr Simon Lai, Ms Jenny Tan and Mr Yipo Sung.

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