CNN International is planning to introduce a locally-produced
programme for the new South Asia channel by the fourth quarter of this
year.
CNNI will also reschedule some of the network's most popular programmes
for daily primetime television viewing in South Asia.
These programmes include: Biz Asia, CNNdotCom, Style with Elsa Klensch,
CNN Hotsports, the artclub, World Beat, Business Unusual, Science and
Technology and Earth Matters.
Meanwhile, CNN News Group has promoted Mr Philip Kent to the
newly-created position of president and chief operating officer, taking
charge of growth and management of CNN portfolio. Mr Chris Cramer has
been promoted to president of CNN Networks/International, taking charge
of the network and websites business outside the US.
Hallmark launches new Indian ad Hallmark Entertainment Network has
launched an advertising trade and consumer campaign in India in a bid to
promote the channel's newly-acquired releases, Arabian Nights, the
Legend of Sleepy Hollow and the Audrey Hepburn Story.
The campaign was conceived and executed by Mumbai-based Chaitra Leo
Burnett.
The family entertainment channel has enhanced its advertising sales team
with the hiring of Mr Simon Lai, Ms Jenny Tan and Mr Yipo Sung.
