BRIEFINGS: AWSJ ad revenue up 18% for Jan-Nov '99
<p>The Asian Wall Street Journal (AWSJ) topped the CMR International
</p><p>report for November 1999, emerging as the leader among regional
</p><p>publications in both market share and total revenue increases.
</p><p><BR><BR>
</p><p>The AWSJ's ad revenue increased by 56.62 per cent (US$2,322,959)
</p><p>to a total of US$6,426,000, compared with November 1998.
</p><p><BR><BR>
</p><p>Overall, according to CMR, adspend in Asia regional and international
</p><p>publications decreased by 4.56 per cent for November last year.
</p><p><BR><BR>
</p><p>In terms of dollar increase, the AWSJ's total revenue for the first 11
</p><p>months of last year was US$41,675,397, an increase of 18.02 per
</p><p>cent compared to the same period for 1998.
</p><p><BR><BR>
</p><p>The title's market share increased by 2.63 per cent over the same period
</p><p>to 16 per cent, but was second to Time, whose market share was 16.26 per
</p><p>cent.
</p><p><BR><BR>
</p><p>Meanwhile, the AWSJ has begun publishing a new section called Technology
</p><p>Journal. The new section's main aim will be to explain and illustrate
</p><p>the impact of technology on business, society and people as well as
</p><p>focus on new gizmos, corporate developments and hi-tech entrepreneurs,
</p><p>said AWSJ editor Reginald Chua.
</p><p><BR><BR>
</p><p>To ensure as comprehensive a coverage as possible of this area, the
</p><p>regional daily newspaper has increased the number of Asian-based
</p><p>reporters devoted to technology issues from three to seven, with plans
</p><p>to hire two more.
</p><p><BR><BR>
</p>
by
|
02/04/2000
The Asian Wall Street Journal (AWSJ) topped the CMR International
report for November 1999, emerging as the leader among regional
publications in both market share and total revenue increases.
The AWSJ's ad revenue increased by 56.62 per cent (US$2,322,959)
to a total of US$6,426,000, compared with November 1998.
Overall, according to CMR, adspend in Asia regional and international
publications decreased by 4.56 per cent for November last year.
In terms of dollar increase, the AWSJ's total revenue for the first 11
months of last year was US$41,675,397, an increase of 18.02 per
cent compared to the same period for 1998.
The title's market share increased by 2.63 per cent over the same period
to 16 per cent, but was second to Time, whose market share was 16.26 per
cent.
Meanwhile, the AWSJ has begun publishing a new section called Technology
Journal. The new section's main aim will be to explain and illustrate
the impact of technology on business, society and people as well as
focus on new gizmos, corporate developments and hi-tech entrepreneurs,
said AWSJ editor Reginald Chua.
To ensure as comprehensive a coverage as possible of this area, the
regional daily newspaper has increased the number of Asian-based
reporters devoted to technology issues from three to seven, with plans
to hire two more.
