BRIEFINGS: AWSJ ad revenue up 18% for Jan-Nov '99

The Asian Wall Street Journal (AWSJ) topped the CMR International report for November 1999, emerging as the leader among regional publications in both market share and total revenue increases. The AWSJ's ad revenue increased by 56.62 per cent (US$2,322,959) to a total of US$6,426,000, compared with November 1998. Overall, according to CMR, adspend in Asia regional and international publications decreased by 4.56 per cent for November last year. In terms of dollar increase, the AWSJ's total revenue for the first 11 months of last year was US$41,675,397, an increase of 18.02 per cent compared to the same period for 1998. The title's market share increased by 2.63 per cent over the same period to 16 per cent, but was second to Time, whose market share was 16.26 per cent. Meanwhile, the AWSJ has begun publishing a new section called Technology Journal. The new section's main aim will be to explain and illustrate the impact of technology on business, society and people as well as focus on new gizmos, corporate developments and hi-tech entrepreneurs, said AWSJ editor Reginald Chua. To ensure as comprehensive a coverage as possible of this area, the regional daily newspaper has increased the number of Asian-based reporters devoted to technology issues from three to seven, with plans to hire two more.

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