In July last year the bank had placed the creative and media duties for its rural savings product Simpedes - worth over US$2 million - with Havas agencies Euro RSCG and MPG Indonesia, respectively.
BRI hires local shop Oze
JAKARTA - Bank Rakyat Indonesia (BRI), one of the country's largest banks, has appointed local shop ad to handle its consumer loan product after a five-way pitch that involved Ideasphere, Octocom, Onecom and Sphere.
In July last year the bank had placed the creative and media duties for its rural savings product Simpedes - worth over US$2 million - with Havas agencies Euro RSCG and MPG Indonesia, respectively.