Breast is not best for San Yuan as Qingdao resident complains

<p>A virtuous resident in beer-loving Qingdao in Shandong province </p><p>brought down the outdoor billboard campaign for breast enlargement </p><p>product San Yuan, after feeling that moral values were at stake. </p><p><BR><BR> </p><p>The billboard campaign, produced by Beijing San Yuan Cosmetics, had </p><p>previously been officially approved by the State Administration of </p><p>Industry and Commerce. </p><p><BR><BR> </p><p>It had been released in over 10 large and mid-sized cities, including </p><p>Jinan, Hangzhou, Tianjin, Zhengzhou, Shenzhen, Nanjing, Dalian, </p><p>Changchun, Chongqing and Nanchang. </p><p><BR><BR> </p><p>The advertisement was banned in Qingdao after a distressed resident felt </p><p>irritated by being exposed to too much cleavage on the poster and lodged </p><p>a complaint. </p><p><BR><BR> </p><p>The local Qingdao Administration of Industry and Commerce stated the </p><p>reasons for the ban was residents concerned by the advertisement and </p><p>said that the advertisement did not comply with what was socially </p><p>acceptable. </p><p><BR><BR> </p><p>The advertisement, created by Dentsu and Guangdong White Horse (Bai Ma) </p><p>Outdoor Advertising, shows a young woman draped across the billboard </p><p>showing off her cleavage, while the caption reads, "(It's) not my nature </p><p>to be flat chested". </p><p><BR><BR> </p><p>So far, there are no specific laws regulating exposure of the female </p><p>body, and while complete nudity is taboo, certain levels of exposure are </p><p>accepted as long as there are no complaints from the public. </p><p><BR><BR> </p><p>San Yuan Cosmetics claims to be the largest producer of breast beauty </p><p>products in China and Asia. </p><p><BR><BR> </p><p>The company has leading sales and market share for the product category </p><p>in mainland China. </p><p><BR><BR> </p><p>According to Mr Zhai Xueyuan, president of San Yuan, the company has </p><p>always paid close attention to image and had been very careful not to </p><p>offend anyone through its advertising campaigns. </p><p><BR><BR> </p><p>The ban in Qingdao means the company will face direct advertising losses </p><p>of over RMB1.5 million (US$0.18 million), while indirect losses </p><p>will be much higher, as summer was peak season for breast enhancement </p><p>product sales nationwide. </p><p><BR><BR> </p><p>Source: CMM Intelligence. </p><p><BR><BR> </p>