Breast is not best for San Yuan as Qingdao resident complains
<p>A virtuous resident in beer-loving Qingdao in Shandong province
</p><p>brought down the outdoor billboard campaign for breast enlargement
</p><p>product San Yuan, after feeling that moral values were at stake.
</p><p><BR><BR>
</p><p>The billboard campaign, produced by Beijing San Yuan Cosmetics, had
</p><p>previously been officially approved by the State Administration of
</p><p>Industry and Commerce.
</p><p><BR><BR>
</p><p>It had been released in over 10 large and mid-sized cities, including
</p><p>Jinan, Hangzhou, Tianjin, Zhengzhou, Shenzhen, Nanjing, Dalian,
</p><p>Changchun, Chongqing and Nanchang.
</p><p><BR><BR>
</p><p>The advertisement was banned in Qingdao after a distressed resident felt
</p><p>irritated by being exposed to too much cleavage on the poster and lodged
</p><p>a complaint.
</p><p><BR><BR>
</p><p>The local Qingdao Administration of Industry and Commerce stated the
</p><p>reasons for the ban was residents concerned by the advertisement and
</p><p>said that the advertisement did not comply with what was socially
</p><p>acceptable.
</p><p><BR><BR>
</p><p>The advertisement, created by Dentsu and Guangdong White Horse (Bai Ma)
</p><p>Outdoor Advertising, shows a young woman draped across the billboard
</p><p>showing off her cleavage, while the caption reads, "(It's) not my nature
</p><p>to be flat chested".
</p><p><BR><BR>
</p><p>So far, there are no specific laws regulating exposure of the female
</p><p>body, and while complete nudity is taboo, certain levels of exposure are
</p><p>accepted as long as there are no complaints from the public.
</p><p><BR><BR>
</p><p>San Yuan Cosmetics claims to be the largest producer of breast beauty
</p><p>products in China and Asia.
</p><p><BR><BR>
</p><p>The company has leading sales and market share for the product category
</p><p>in mainland China.
</p><p><BR><BR>
</p><p>According to Mr Zhai Xueyuan, president of San Yuan, the company has
</p><p>always paid close attention to image and had been very careful not to
</p><p>offend anyone through its advertising campaigns.
</p><p><BR><BR>
</p><p>The ban in Qingdao means the company will face direct advertising losses
</p><p>of over RMB1.5 million (US$0.18 million), while indirect losses
</p><p>will be much higher, as summer was peak season for breast enhancement
</p><p>product sales nationwide.
</p><p><BR><BR>
</p><p>Source: CMM Intelligence.
</p><p><BR><BR>
</p>
by
|
09/29/2000
A virtuous resident in beer-loving Qingdao in Shandong province
brought down the outdoor billboard campaign for breast enlargement
product San Yuan, after feeling that moral values were at stake.
The billboard campaign, produced by Beijing San Yuan Cosmetics, had
previously been officially approved by the State Administration of
Industry and Commerce.
It had been released in over 10 large and mid-sized cities, including
Jinan, Hangzhou, Tianjin, Zhengzhou, Shenzhen, Nanjing, Dalian,
Changchun, Chongqing and Nanchang.
The advertisement was banned in Qingdao after a distressed resident felt
irritated by being exposed to too much cleavage on the poster and lodged
a complaint.
The local Qingdao Administration of Industry and Commerce stated the
reasons for the ban was residents concerned by the advertisement and
said that the advertisement did not comply with what was socially
acceptable.
The advertisement, created by Dentsu and Guangdong White Horse (Bai Ma)
Outdoor Advertising, shows a young woman draped across the billboard
showing off her cleavage, while the caption reads, "(It's) not my nature
to be flat chested".
So far, there are no specific laws regulating exposure of the female
body, and while complete nudity is taboo, certain levels of exposure are
accepted as long as there are no complaints from the public.
San Yuan Cosmetics claims to be the largest producer of breast beauty
products in China and Asia.
The company has leading sales and market share for the product category
in mainland China.
According to Mr Zhai Xueyuan, president of San Yuan, the company has
always paid close attention to image and had been very careful not to
offend anyone through its advertising campaigns.
The ban in Qingdao means the company will face direct advertising losses
of over RMB1.5 million (US$0.18 million), while indirect losses
will be much higher, as summer was peak season for breast enhancement
product sales nationwide.
Source: CMM Intelligence.
