For Texwood, the agency will handle strategy and creative for its autumn and winter season ranges onwards. Meanwhile, Bravo has also been tasked with advertising and collateral design duties for the Jumeirah Hotel Group’s first Asia-Pacific hotel, which will located in Shanghai’s Xintiandi district.
BEA has also assigned Bravo Asia all of its credit card advertising, following the agency’s successful work on the brand relaunch of BEA’s wealth management business last year.
“Both Texwood and Bank of East Asia have used independent agencies on freelance projects basis previously,” said Bravo president and CEO Aaron Lau. “As a boutique agency ourselves, we don’t normally go to pitch, the clients looked at our work for other clients, and assigned us for their business”.
