BrandWorks Asia won the business through referrals and its portfolio presentation, as its past shopping mall branding consultancy exercises include Pacific Place Mall in Hong Kong from 2003 to 2005 and Sanlitun in Beijing in 2005, among others.
The decade-old Hong Kong Plaza is going through a series of revamps and renovations, including interior design and external renovation work, which is due to be completed by early 2010.
The five-storey Plaza located on Huai Hai Road Central, is next to the trendy shopping and dining location Xintiandi in Shanghai.
