BrandSolutions scores Ezecom account

PHNOM PENH - BrandSolutions, a full-service agency launched by former Bates-Asia Cambodia executives Blitz Neri and Buddy Escubil (pictured) a year ago, has won the advertising business for Ezecom, a newly-launched Cambodian internet service provider.

The agency won the business without a pitch from existing client Cellcard, which operates the new portal.

The win marks a solid year for the start-up, which launched with Infinity Insurance as its founding client in March 2007.

It has since signed on Cellcard, which it won from Bates, Honda cars and motorcycles, and Vietnam’s FV Hospital.

“Buddy and I worked together in the Philippines and for the last six years at Bates-Asia,” said Neri.

“This time, we’re managing partners. We know this market like the backs of our hands.”

Among BrandSolutions’ offer are strategic planning, events, promotions, advertising, digital and media buying, through the market’s largest independent media buying agency, MSA.

“Cambodia is raising its game,” said Escubil.

“Smaller agencies are starting to stand out with interesting work and are finding curious new angles.

“The more established internationally-aligned agencies, meanwhile, are becoming slower to reach and more predictable.”