Both parties declined to comment, although according to a source the presentations are being held today. Y&R Asia is the regional strategic incumbent, while Lowe handles the Thai and Malaysian advertising accounts. Several agencies declined the invitation to pitch, said the source. “Cerebos pitches this account almost every year. They don’t know what they want.”
In 2005 Saatchi & Saatchi resigned the account after less than a year (Media 7 Oct).