Brands sign up for Earth Hour support

SYDNEY - Earth Hour, the Leo Burnett Sydney-developed lights-out campaign for WWF to raise awareness of global warming, resulted in the city registering a 10.2 per cent drop in energy consumed on 31 March, far exceeding the targeted five per cent.

More than 1,900 brands and businesses took part in the initiative, along with more than two million conusmers. The integrated campaign was fronted by Hollywood star Cate Blanchett, and involved TV, print and online media in collaboration with Fairfax Media Sydney.
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