Brands heed call of 'listen, listen, listen' meme sparked by viral video
MALAYSIA - A viral video that shows a speaker at a university event in Kedah berating and insulting a student has sparked furious responses, made a meme out of the phrase "Listen, listen, listen..." and brought the attention of brands that are quick enough to capitalise on the situation.
by Racheal Lee
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features