The Tata Group-owned subsidiary is looking to rationalise its portfolio - which spans three and four-star hotels to landmark properties that were once palaces - ahead of a more aggressive programme of international expansion. "Like Hyatt, which has Regency, Grand and Park Hyatt, we need to decide which of Indian Hotel's properties will carry the Taj brand," said Michael Ip, Landor Asia-Pacific managing director. "We also need to define what the Taj brand stands for."
Under its new managing director Raymond Bickson, the group has outlined plans to expand into China, North America and the Middle East over the next two years.
Landor has rebranded chains such as the Hyatt, Pan Pacific and Westin over the past 10 years.