Branding: Simplot launches brand for China

SHANGHAI: TBWA has created an integrated communications campaign to accompany the launch of a new national brand by leading international frozen vegetable producer, Simplot, which is entering China's retail market for the first time.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features