The airline created an interactive window display at two high-traffic locations in the business district, allowing its leisure and corporate target to sample the seat and wines and snacks served in business class, upgraded at a cost of A$385 million (US$282 million).
The airline also ran a 'Nuts about Qantas' lucky draw competition in which entrants had to guess the number of Qantas peanuts in a jar for a pair of Qantas business class tickets to Sydney or Melbourne. The upgraded business service comes two years after Qantas' key Asian rivals launched their business class beds. Described as the 'next generation' of business class seats, the Skybed is a cocoon-style seat with a back massage feature and a range of other gadgets.
