The EasyWash cans feature a sea shell half submerged in water, a visual chosen because it was seen to symbolise beauty, home and protection, according to Anuar Abu, the design director of Leo Burnett Singapore, which spearheaded the branding exercise.
"The shell, half submerged in water, is an abstract illustration that Nippon Paint is durable and will always retain its vibrant colours, even with frequent wash."
Burnett researched the local and international marketplace and found that most designs for paint cans were clinical, industrial or featured a cliched home environment illustration.
"The design of the can had to stand out among its competitors and needed to be aesthetically pleasing to proud home owners, contractors and painters," said Abu.