BRANDING: Design choice - bang & olufsen

How do you deliver on your brand promise? By being the brand! A very good example of this is Bang & Olufsen, which has constantly followed the same strategy of deploying extraordinary well-defined design in its products. "Courage to constantly question the ordinary in search of surprising, long-lasting experiences" - this is its vision for the future, which also encapsulates the values and culture that has played a part in defining the company.