Branding: Comment - The mind of Chinese men: the anxiety of new disorientation

Since Deng's 1992 southern tour, the acquisition of wealth has become a Chinese man's most worthy pursuit. This definition of success is as narrow as ever. But the means of grabbing the brass ring - an entrepreneurial, pioneering spirit - has fractionated. 'High risk, high return' has supplanted 'no pain, no gain' as the maxim de rigeur.