BRANDING: Comment - Samsung points the way for Asian firms in global brand race
Interbrand's annual survey of the world's most valuable brands shows that despite the slowdown in the world economy, strong brands are continuing to grow in value. Proof, yet again, that proper investment in brand building during recessionary times actually leads to improved performance. Even luxury brands have continued to grow - demonstrating that when you have less money and the world around you seems a little miserable, there is nothing like good old fashioned retail therapy.
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