The new Bangkok outlet will be joined by another in the Thai capital in November, which will also see the opening of a concept store in Patttaya, according to Tananya Nimasdavut, marketing manager, adidas Thailand.
The opening coincides with the 10th anniversary of Predator, adidas' soccer shoes, and the company is running a promotion titled 'The real fan of Predator'.
As part of the promotion, the brand plans to give away a limited edition David Beckham Predator Pulse shoe to the person with the most number of Predator Shoes, "any type, any size, any colour", in Thailand.
The prize, of which only one pair is available in Thailand, had been created exclusively for the British football sensation, who was directly involved in its design.