The agency will be headed by majority shareholder Lin Lin Chen (pictured, centre), an industry veteran whose most recent post was managing director of United-Asatsu International.
The key minority investor is Jocelyn Huang (left), who has retained her post as chief operating officer of Pilot Group, one of Taiwan’s three big public relations conglomerates.
The key minority investor is Jocelyn Huang (left), who has retained her post as chief operating officer of Pilot Group, one of Taiwan’s three big public relations conglomerates.
Jin Jin Jin Communications has an exclusive partnership with Brandimage.
“We’ll be able to do a lot of things a regular ad agency can’t do,” said Chen. “Our partnership with Brandimage means we can extend branding to retail and merchandising, and through Pilot we can offer PR.”
Chen called this “crossing over”, and argued this was becoming an increasingly important capability.
The launch of Jin Jin Jin Communications gives Brandimage a presence in Taiwan. Brandimage has four other offices in Asia - Hong Kong, Seoul, Shanghai and Tokyo. It’s Asia-Pacific MD is Craig Briggs (right).
