The agency won the Australia and New Zealand business in a pitch against several shops, including George Patterson Bates, Frontier, Smart Creative and Spinach. The Boiler Room and Cummins & Partners were also believed to have been contenders.
Mitchell & Partners remains Levi's media buying agency. Brandhouse founding partner, Russel Howcroft, said the fashion label had plans to penetrate deeper into the youth market and was entering into a growth phase.
"It's fair to say that the 16- to 24-year-old market hasn't got much of an understanding of Levi's, and so we will be pushing the brand into that market, Howcroft said.
Levi's worked with Clemenger for just 18 months before severing ties last year, apparently in search of a boutique agency. The decision came despite Clemenger's initial success with the brand, which included reviving Levi's Engineered Jeans label.
The decision coincided with a series of internal changes at Levi's, which sparked rumours that the company was unclear about its future marketing direction.
Marketing director, Anna Barshon, left in April this year, leaving marketing and communications manager, Sonia Ronaldson, holding the reins. Levi's began discussions with other agencies in April as well.
Globally, Bartle Bogle Hegarty London will continue to produce television creative for Levi's.
