Brand Health Check: Chanel No.5 - Breath of fresh air or unnecessary hype?

In a bid to rejuvenate its No.5 scent, Chanel may just have misplayed its hand with a fantastically expensive TVC, as Atifa Hargrave-Silk discovers. Chanel forked out US$35 million to create the world's most expensive TVC, starring Nicole Kidman, who was paid almost the same as for a full-length feature film, to revive its No.5 scent - arguably the most well-known perfume in the world.