The company said Sain’s appointment comes at a time when it is expanding in Asia due to the growing number of design-conscious brands in the region.
The Singapore-based Sain has previously worked in agencies including Coley Porter, Bell, Ergo-id, Elmwood and Holmes & Marchant across London, India and Singapore. A press statement from Pi said that Sain’s expertise is in branding and packaging across FMCG and retail.
The 28-year-old Pi Global has done rebranding work for companies including Unilever, Pepsico International, Arla and AB InBev. It has offices in New York, London, Mumbai and Singapore.