The website - founded by Colin Bates, brand consultant at Brandstorm; and Kingsley Smith, a management development consultant - currently has 12,000 subscribers.
Bates said the expansion was aimed at deepening the site's content structure by using the principles, tools, tips, newsletters and case studies in a more instructional way.
"The training programme is designed with junior marketers in mind. They will have access to case studies as well as work on assignments. Coaching is for more senior people who have significant brand responsibilities and who may or may not have marketing experience," Bates said, adding that branding and marketing were becoming increasingly important aspects of the business process.