Branagan moves to digital hotshop

Former Publicis Asia executive creative director Shaun Branagan has joined digital hotshop NetX as vice-chairman and executive creative director in Australia. <BR><BR> Branagan replaces Sean Gannan, who left the agency for a digital ECD role at Saatchi & Saatchi last year. Branagan, who brings traditional media experience to NetX, was formerly the CD of Young & Rubicam Sydney for about six years during which he won a number of top awards at key shows, including Cannes, D&AD and Clio. "One off the key challenges is to not be bamboozled by the techno-babble but rather to ensure the technology brings the idea to life and makes for a better, faster and more enjoyable user experience," Branagan said.