BPI, which is the Philippines' second largest bank, will move its business from McCann WorldGroup, the key incumbent, after a pitch involving Y&R, Lowe, McCann’s second agency Harrison Communications and Dentsu, which also holds part of the account. However, McCann Erickson will continue to handle BPI's Family Savings Bank product, while Universal McCann's status as media agency-of-record remains unaffected.
BPI's below-the-line activity will also be taken on by Y&R, which has been handled by a roster of small local agencies to date.
Y&R secured a foothold on the account last year when it won a project for BPI's credit card business.
The WPP agency has been looking for a bank client since it lost the global Citibank account to Publicis in May 2006.
