The 'Moove is more' campaign accompanies the new Moove Media brand identity, which follows the integration of SBS Transit Advertising with Comfort Ads. In addition to the taxis and buses, a launch party will demonstrate the different advertising platforms to agencies and advertisers.
"Together, we now provide a myriad of advertising platforms on bus, rail, ambience and taxi," explained ComfortDelGro CEO of media advertising Jayne Kwek. "The campaign aims to capture the power of outdoor advertising. The target audience is everyone on the move."
The final phase will see an island-wide project involving the cow icon.