Booth, Wong promoted at Burnett

<p>Leo Burnett has promoted Mr Eddie Booth and Mr Dennis Wong in its </p><p>Greater China operations. </p><p><BR><BR> </p><p>Mr Booth is now chairman/ ECD, while Mr Wong takes up the CEO </p><p>position. </p><p><BR><BR> </p><p>They were previously ECD and MD respectively. </p><p><BR><BR> </p><p>The promotions are part of a client-driven restructuring of the agency's </p><p>Greater China operations, which includes appointing MDs to head up </p><p>individual offices on the mainland. The biggest factor is that many </p><p>companies realise they can no longer run China businesses from Hong </p><p>Kong, because competition is too fierce. </p><p><BR><BR> </p><p>"There has been a massive shift of business from Hong Kong to China </p><p>recently. </p><p><BR><BR> </p><p>For example, part of the P&G account is now serviced out of Guangzhou </p><p>while all of the work for Coca-Cola China is handled out of Shanghai," </p><p>Mr Booth told MEDIA. </p><p><BR><BR> </p><p>The restructuring is also due to significant new account wins over the </p><p>past year, including Wrigley's and Prudential. </p><p><BR><BR> </p>