Developed in partnership with Wild Advertising and Marketing and Clear Channel, Boncafé's campaign aims to reflect how the brand has complemented consumer’s lifestyles over half a century.
Static posters featuring Tay, MediaCorp Artiste and Boncafé brand ambassador, will feature at bus shelters near major malls and key retail outlets all over Singapore.
The campaign is fronted by the tagline “What do you look forward to”, with Tay responding, “My first international feature film with a Hollywood director”, Sunday brunch with my wife”, and his “morning triple espresso – like an old friend who wakes me up everyday.”
Based in Singapore, Boncafé started out in 1962 with just a small battery-operated coffee roaster and has since grown into an international name. Its products and services are distributed in 15 different markets around the world, including their associate offices in Southeast Asia, East Asia and the United Arab Emirates.