Bon Jovi in PSA for Asia

<p>Rock icon and now a well-respected actor, Jon Bon Jovi, is </p><p>appearing throughout the region in an anti-drugs television commercial </p><p>where the message is that, "A life with drugs is no life at all." </p><p><BR><BR> </p><p>The spot dove-tails neatly with the band's long-awaited new single and </p><p>current hit titled It's My Life. </p><p><BR><BR> </p><p>Produced by Siren Films and written by Mr Hans Ebert, VP creative </p><p>services and corporate communications for Universal Music Asia-Pacific, </p><p>the 30-second spot filmed on-the-run when the band was in Japan on a </p><p>short promotional visit, is presently being aired on music channels and </p><p>terrestrial channels through the region. </p><p><BR><BR> </p><p>This is the second time that Jon Bon Jovi has appeared in an anti-drug </p><p>message produced specifically for this region, the first PSA also having </p><p>been written by Mr Ebert. </p><p><BR><BR> </p><p>Other Universal acts about to contribute to addressing teen-related </p><p>subjects and problems will be SClub7, Aqua and a number of the recording </p><p>company's local artists. </p><p><BR><BR> </p>