M&C Saatchi will be briefed to build on BOH Tea’s existing ‘put the oomph into life’ strategy and launch a new range of products later this year.
The agency will also look to build on BOH’s associations with art and its sustainability projects with WWF.
The account was formerly handled by Naga DDB, but the agency had to end the relationship when it won Unilever’s globally-aligned Lipton Tea brand.
BOH Tea to brand build with M&C
KUALA LUMPUR - Malaysian tea producer BOH Tea has awarded its advertising account to M&C Saatchi Malaysia after a final shoot-out with one other unknown agency.
