Body Shop/NatGeo launch joint initiative

<p>The Body Shop and National Geographic Channel Asia have jointly </p><p>launched a regional public service campaign to raise environmental </p><p>awareness. </p><p><BR><BR> </p><p>Targeting young people in Singapore, Malaysia, Indonesia, Thailand and </p><p>Taiwan, the campaign is entitled "Save Our World - You Can Make A </p><p>Difference" and will run for up to two months. </p><p><BR><BR> </p><p>Aiming to drive public action to reduce, reuse and recycle (the 3Rs), </p><p>the campaign integrates individual pledges, recycling initiatives, </p><p>educational workshops and media promotions. </p><p><BR><BR> </p><p>National Geographic Channel Asia pulled in Singapore-based educational </p><p>portal IQmind.com to extend the conservation initiatives through </p><p>cyberspace to students, parents and teachers. </p><p><BR><BR> </p><p>The Body Shop will be displaying the campaign posters, leaflets and </p><p>pledges in its 133 store outlets located in Singapore, Malaysia, </p><p>Indonesia, Thailand and Taiwan. </p><p><BR><BR> </p><p>"We are co-operating on a special plant-a-pledge exercise at the Body </p><p>Shop's outlets, where individuals can make a personal pledge to practice </p><p>the 3Rs and then plant their pledges in National Geographic </p><p>Channel-branded planter boxes," said The Body Shop regional public </p><p>affairs manager Grace Chang. </p><p><BR><BR> </p><p>Prizes will be granted for the best pledges. </p><p><BR><BR> </p><p>National Geographic Channel is also airing a 30-second public message </p><p>jointly presented by the network and The Body Shop. </p><p><BR><BR> </p><p>"This project is enabling National Geographic Channel and the Body Shop </p><p>to leverage on each others' brand values as well as resources," said Ms </p><p>Deborah Armstrong, National Geographic sales and marketing VP. </p><p><BR><BR> </p><p>National Geographic is utilising its networks into schools, educational </p><p>and environmental bodies to promote the 3Rs through recycling projects </p><p>and individual pledges. </p><p><BR><BR> </p><p>In addition, a special workshop session will feature 17-year-old Mia </p><p>Schmallenbach, a resident of Indonesia, who authored a book named 101 </p><p>Ideas to Save Our World - Starting At Home. </p><p><BR><BR> </p>