BOCOM hands corporate to Grey

SHANGHAI - Bank of Communications (BOCOM) has handed its corporate advertising business to Grey Shanghai following a pitch that reportedly included three other contenders.

by | 01/15/2008

Headquartered in Shanghai, the century-old bank is present in 148 major cities in China. BOCOM is partially state owned, though HSBC holds a substantial minority stake.

The BOCOM win comes after Grey Shanghai secured Uni-Presidents’s green tea account in December last year.