BOCOG narrows field for PR account
The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) is currently determining its choice of public relations partner, after reportedly shortlisting Burson-Marsteller, Hill & Knowlton and Weber Shandwick. The trio progressed from an initial phase that also included a further five agencies, with sources indicating that an additional round may now ensue. "Each of the three have their strengths," said a source. "It's too close to call."
