While specific details on the size of the project are unclear, six agencies will contest the brief, which is focusing on enhancing brand awareness ahead of the Games, according to sources involved in the pitch.
Media understands initial presentations were held in late September, but brief changes from the client mean each network has been asked to repitch in two weeks. “It’s not ideal, but for some reason they’ve changed the brief,” said one source, who declined to be named.
Bank of China recently awarded M&C Saatchi the creative duties for launching a new line of Olympic-themed Visa credit cards in China (Media, 2 October). The campaign is expected to break by the end of October or early November, and will feature five specially-designed cards based on the concept of a traditional Chinese chop.
