BOA aims for higher profile after agency shift

ASIA-PACIFIC - Bank of America has named Fleishman Hillard as its new PR agency for Asia-Pacific, as the financial giant looks to boost its regional profile amid its acquisition of US investment bank Merrill Lynch.

by Arun Sudhaman

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now