BNI pitches $3 million media

JAKARTA - Bank Negara International, Indonesia's fourth-largest bank, has called a US$3 million media pitch.

Agencies reported have been invited include MPG, Initiative, Grey Media and incumbent Zenith Optimedia. Two local agencies are also in the fray.

BNI’s creative is split between Saatchi & Saatchi and Saatchi Lab.

In February this year the Sharia Business Unit of BNI (BNI Syariah) had collaborated with MasterCard Worldwide to launch the Hasanah Card. Initially referred to by its unabbreviated name of Bank Negara Indonesia when it was established in 1946, BNI is the first bank formed and owned by the Indonesian Government.