BNI’s creative is split between Saatchi & Saatchi and Saatchi Lab.
In February this year the Sharia Business Unit of BNI (BNI Syariah) had collaborated with MasterCard Worldwide to launch the Hasanah Card. Initially referred to by its unabbreviated name of Bank Negara Indonesia when it was established in 1946, BNI is the first bank formed and owned by the Indonesian Government.