The bank is understood to want to target lower-income city dwellers on their way home for the Muslim religious festival.
The incumbent agency, Eleven Twelve, will compete with Indonesia Lima, Crayon, Maestro and Grey's below-the-line arm G2.
The incumbent agency, Eleven Twelve, will compete with Indonesia Lima, Crayon, Maestro and Grey's below-the-line arm G2.
BNI’s full-service account is currently split between Saatchi & Saatchi Indonesia, its sister agency Saatchi Lab and ZenithOptimedia.
