“It’s our company practice to review and repitch every year, but not because we’re dissatisfied. Fleishman’s been servicing us for a good number of years and have done a great job,” said Michael Lim, regional manager of corporate affairs, BMW Asia.
The review involves “several agencies,” and unlike previous years, is an open pitch. In 2006, BMW Asia experienced record sales with retail figures up 13.8 per cent.
Asia also posted the company’s highest growth compared to other regions.
