BMW China switches from Interone to im2.0 for digital creative, Hylink to Carat for digital media

BEIJING - Following competitive pitches that started in February, BMW China is tipped to be moving its digital media duties from incumbent Hylink to Carat, while Interone, formerly handling creative work for BMW-owned Mini, has lost out to im2.0.

by Jenny Chan 陳詠欣

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