BMW Asia names new head of marketing

BMW Asia's former head of marketing Ralf Messinger has shifted out of Singapore to oversee marketing and sales at BMW's new office in India.

by | 08/25/2006

Meanwhile Julia Esterer has been appointed to fill the regional role. Esterer was previously marketing director for BMW Thailand.

"The move is part of BMW's regular deployment of staff around the world," said Michael Lim, regional manager of corporate affairs for BMW Asia.

"We move staff and key officers in positions that require their talent."

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