Bluetooth rolls out cheeky multimarket blast for Bluetrek X2

Wireless headset company Bluetooth has unveiled a cheeky campaign featuring a hippopotamus to raise awareness of its water-resistant Bluetrek X2 device. Developed by Hong Kong-based Eight Partnership, the creative will rolling out across global markets. Rather than focusing on technical and functional aspects, the campaign seeks to draw attention to the headset's "great looks", according to Eight creative partner, Chris Kyme. "We asked ourselves whose pretty head would most appreciate a great looking water-resistant product like the X2. Our creative team, Jessie Fung and Polly Chan, came up with the not-so obvious answer - a mud-loving hippo," he said. The copy at the bottom of the ad reads: 'The X2. Loves mud and water as much as you do.'

by | 06/28/2006

Wireless headset company Bluetooth has unveiled a cheeky campaign featuring a hippopotamus to raise awareness of its water-resistant Bluetrek X2 device. Developed by Hong Kong-based Eight Partnership, the creative will rolling out across global markets.

Rather than focusing on technical and functional aspects, the campaign seeks to draw attention to the headset's "great looks", according to Eight creative partner, Chris Kyme.

"We asked ourselves whose pretty head would most appreciate a great looking water-resistant product like the X2. Our creative team, Jessie Fung and Polly Chan, came up with the not-so obvious answer â€” a mud-loving hippo," he said.

The copy at the bottom of the ad reads: 'The X2. Loves mud and water as much as you do.'