BlueCurrent spreads wings to Asia

Omnicom-owned PR network Fleishman-Hillard has brought its boutique agency BlueCurrent Public Relations to Asia, opening its first office in Tokyo. <BR><BR> Specialising in marketing communications and brand building, BlueCurrent Japan will be led by Tetsuya Honda, who currently serves as Fleishman-Hillard Japan's VP of marketing communications. Agency heads said BlueCurrent would focus on 'influencer marketing' as one of its core specialities.